An Advisor. Not an Agent.

Phuket’s alternative to traditional real estate agencies

Hi. I’m Eric Haeg, co-founder of Real Assist.

I don’t work as an agent and Real Assist isn’t a traditional agency.

Traditional agents in Thailand aren't licensed, so they owe you no fiduciary duty. My representation agreement does, and it holds even though I'm paid by sellers.

Work with me as your Property Advisor or Property Consult and you also get. . .

Nearly 10 years

of real estate experience

Over 20 years

of living in Phuket

Over 400m THB

worth of experience closing deals

“Eric is the most transparent, open, and trustworthy person that we have come across in the real estate business.”

Neil & Rebecca J, UK/UAE, Banking

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Real Assist's Service Models

PROPERTY ADVISING

Best-suited for...

First-time buyers in Thailand
Buyers searching from abroad
Busy buyers who need full support
Buyers just starting their property search

Service Model

End-to-end property assistance
Feels like a traditional property search
Like an agent but with real accountability
Transparent seller commission rates
Buyers paid a portion of our commission
Lower net costs than traditional agents

PROPERTY CONSULTING

Best-suited for...

Buyers familiar with Phuket property
Buyers located Phuket
Buyers who prefer to be hands-on
Buyers who are further along in their search

Service Model

Stage-specific consultation packages
Combine packages based on your needs
Based on typical consulting work
A trusted advisor working in the background
Fee-based service paid by buyers
Leverage savings and pay lower purchase price

Why did I build Real Assist?

Because buyers deserve better.

I know the traditional agency business model is broken. Year after year, I watched buyers face the same problems despite available solutions. Knowing I had previously rebranded a company and successfully improved customer satisfaction, I decided to resign from my position and start Real Assist.

Phuket property searches:3 problems and 3 solutions

Problem #1: Regulatory deficit

Regulated markets hold agents accountable via fiduciary duty, disclosure, and a license. Thailand has none of that. An agent can collect a commission paid by the seller, and the only recourse for bad behavior is Thai civil court. No fiduciary duty, no disclosure, no license. You assume a level of protection that simply isn't there.

The Solution: After agreeing to terms, you and I sign a buyer representation agreement outlining Real Assist's responsibilities, service guidelines, and loyalties. This results in proactive disclosures, increased transparency, and legally binding accountability.

Problem #2: Hidden transaction costs

Sellers and developers frequently offer commissions between 3% and 12%, occasionally they offer agent bonuses on top of that. These expenses are calculated directly into the price you pay.

The Solution: In almost all cases, I can offer to return between 10-35% of the net commission. The percentage is based on 3-4 major factors, but you'll receive an accurate estimate of your expected return during the initial consultation.

Problem #3: Unreliable property information

The most common complaint I hear from buyers is that agencies' listings are inaccurate, incomplete, or out-of-date. That includes information as basic as the selling price, the exact location, and ownership structure.

The Solution: I don't list thousands of properties on my website and then leave them to rot on the digital vine. Instead, I curate a thoroughly researched list of verified options from across the market for you.

“Eric asked the questions I didn't know to ask, looked into each developer's past projects without being prompted, and helped me find a lawyer I trusted.”

Laila R., Germany/Switzerland, Independent Researcher

Phuket property isn't for everyone

Buying property here isn't for everyone. If it isn't a good option for you, I'll tell you. It's that simple.

All it takes is 1 minute answering 11 questions. You'll get my honest assessment of your situation.

“What stood out for me was Eric’s demeanor throughout the process, and just as importantly, his follow-through after the sale closed.”

Israel/Moscow, Finance”

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Frequently asked questions

Our representation agreement is modeled on the written buyer agreements US Realtors have used since 2024. It defines whom I represent, what I owe you, and how I’m paid. It’s a binding contract under Thai law, so my obligations are enforceable, not just promises.

I can typically offer a return of between 10-35% of the net commission earned. For example, you tell me you want to purchase an off-plan condo with a budget of US$ 400k. We agree to reduce my commission by 20%. You end up purchasing a unit for US$ 300,000 offering a commission of 7%. I get paid a US$21,000 commission and reimburse you US$ 4,200.* * Illustration only, not an offer. Specific figures depend on the type of property purchased, timeline to purchase, and commission rate estimates. We discuss real numbers and tax deductions before signing any agreements.

Still have a question?

Contact me via our form, email, or WhatsApp; I'll personally reply as quickly as I can and always within one business day.

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